I know I said that I was mostly reading romance and mystery at the moment, but I’m veering outside that today for this week’s BotW, with a new release book that’s looking at the influencer economy and how it is changing our daily lives.
This is a sobering look at the changes that social media has brought to the world – particularly when it comes to the blurring of lines between real and fake and the Wild West of promotions, adverts and sponcon. Symeon Brown is a correspondent at Channel Four news and in his first book he examines realities of influencer culture – and what lies behind the carefully curated lives that people are presenting on social media platforms. And it turns out that what is behind the glossy facade is even murkier than you are imagining. For every success story, there are countless people handing over their own money in the hopes of being the next big thing.
Across the course of the book, Brown takes you through the full range of online smoke and mirrors – from predatory plastic surgery firms taking advantage of young women who want to look more like their filtered photos, the promises of quick riches through crypto currencies or various new types of MLMs, streamers who get paid to be racially abused, influencers who are making serious money out of activism and much, much more. But at the centre of it all there are a lot of vulnerable people desperate for a better future who are being preyed on or exploited.
I’ve recommended books about scammers or frauds here before, but they’ve usually been about single people or companies perpetuating a con – whereas this covers a huge range of ways that people are being bamboozled as part of online hustle culture. It’s well written and hard to put down – and it’s going to give you a lot to think about. Very, very sobering.