Have I already written about one book about We Work? Yes. Is it going to stop me from writing another one? Nope. You’re welcome and also welcome to my reading life!
Eliot Brown and Maureen Farrell’s The Cult of We is, as the subtitle suggests an examination of start up culture viewed through the prism of the rise (and fall) of We Work. In case you’ve missed my previous post or in fact the whole We Work saga, We Work was set up by Adam Neumann as reimagining the work space. It was subletting office space to smaller companies – like other companies had done before – but managing to make it sound like something new and revolutionary and get it classed alongside tech startups with much lower price overheads. The company started to implode when it tried to launch its IPO – which it needed to raise more money to keep the lights on – but Neumann walked away with much of his fortune intact.
I’ve already written about Reeves Wiedeman’s Billion Dollar Loser, which also covers Neumann and We Work and yet I still got new perspectives from this. This answers some of the questions Wiedeman didn’t – partly because it had more time to see what happened, but also takes a bigger look (I think) at how the financing of these sorts of companies is done and how made investors went for unicorn start ups that weren’t making profits. It could be recency bias, but my inclination is to say that this is the better choice if you’re only going to read one – you get all the mind boggling stories about the antics of Neumann (extra cleaning on private planes because of the cannabis-fueled partying on board) and his wife Rebekah (including the recipe for Cheezy sprinkle – hint, there is no cheese but there is nutritional yeast) but you also get more detail on the high finance side of things and who was investing in all of this.
Which ever book you read though, the story of We Work probably won’t make you as angry as Bad Blood or Empire of Pain – but that may be because office rental is not as easy to get worked up about as revolutionary blood testing or the opioid epidemic. Or maybe the story of Theranos really is that bonkers. But it’s still definitely worth a read if you like a Big Business explosion story and also if you don’t want to get so angry about the contents you want to throw the book/e-reader across the room!
My copy of The Cult of We came from NetGalley, but it’s out now and should be available via all the usual sources as well as in Kindle and Kobo. It’s also available in audiobook and I would expect the hardback to be in stock in the larger bookstores – Foyles have click and collect as an option for several stores, in London and outside, which is usually a good sign.