Not a Book: Culture Shift

We had a lovely day out in London yesterday – with a nice meal and a show but also an unplanned trip to the National Portrait Gallery where we went to their exhibition The Face Magazine: Culture Shift. And I’ve rushed this to the top of the Sunday post list because it’s only got two weeks to go before it closes.

So if you haven’t come across The Face before, it is a culture, fashion and style magazine that was originally from 1980 to 2004 and was revived and relaunched in 2019. I only remember the 1990s onwards era – and even then it’s somewhat hazily because I was a mainstream pop girl, and The Face was very much cooler than I was. But its influence on contemporary culture was huge.

In the 1980s it was the first publication that really covered the Blitz Kids and the club culture that became the New Romantic movement. It wrote about the clubs, the people at the clubs and the fashion that they wore, and then it photographed the bands that came out of it. In the early years the photographers were mainly young and scrappy, often self-taught and just doing what they wanted to without referring to the history or grammar of photography. And so their photos looked different – and they changed what was out there. And then in the 90s they were all about the indie and Britpop groups and they are basically responsible for the career of Kate Moss – she was the face of The Face – as well as launching the careers of tonnes of models and photographers.

This has got a whole load of amazing images along with their backstories and shows why and how the magazine was a disruptor and how it influenced the photography and graphic design of today. If you weren’t around or there it’s hard sometimes to appreciate how different what they were doing was -and if there is a weakness of the exhibition it’s that there are no equivalent images from other magazines to compare The Face’s stuff to because what they were doing then can seem so mainstream for what we see today. But it really wasn’t.

If you get a chance to go and see it before it closes, it is pricey (but what exhibitions aren’t though) but for me it was worth it.